Troy McCartan

Senior marketing leader focused on channel growth, AI and industrial markets.

Toronto / CanadaScroll

The short version

I connect commercial strategy with go-to-market execution.

My background spans channel marketing, product marketing, sales enablement and digital tools for industrial businesses.

Expertise

01 / Go-to-market

How I work

Position: Start with the commercial reality. Who buys, who sells it, and what has to be true for both. The message follows the market, not the other way round.
Enable: Build the tools the work actually runs on: sales collateral, partner programs, launch kits and the digital surfaces that carry them.
Compound: Use technology and AI to make the operation repeatable, with faster research, cleaner execution and a clearer line back to revenue.

I work in B2B industrial and commercial markets, where products are technical and growth often runs through a channel.

I connect sales, product, digital and creative teams so customers and partners can act.