Marketing Leadership · Channel · AI
Troy McCartan
Senior Marketing Leader Focused on Channel Growth, AI, and Industrial Markets
I build practical marketing systems, channel programs, and digital tools that help turn complex industrial products into clearer go-to-market experiences.
About
Connecting commercial strategy with go-to-market execution
I specialize in B2B marketing for industrial, commercial, and distribution-based businesses. These are technical, channel-driven products that don’t sell themselves.
My background runs through channel marketing, product marketing, go-to-market strategy, and sales enablement. Day to day, I work across sales, product, digital, and creative teams to bring technical products to market clearly, and in a way people can actually act on.
I lean on technology and AI to make marketing work better: smoother operations, stronger support for our channel partners, and a tighter line between what marketing does and the revenue it drives.
Areas of Impact
The systems behind the work
I build practical marketing systems that help products move through the channel, support the sales team, and connect directly to revenue. Not one-off campaigns, but processes the team can run again and again.
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Go-to-Market
Launch plans that connect the messaging, sales tools, digital campaigns, and partner communications behind a product, so it lands as one coordinated push, not five disconnected ones.
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Technology & AI
I put technology and AI to work on the slow parts: research, content development, campaign execution, and the analysis behind better decisions.
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Channel Enablement
Tools and resources that help partners understand, position, and actually sell the products. Built for how they work, not how we wish they worked.
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Portfolio Strategy
Bringing order to brands, products, and messaging so a complex portfolio is easier to navigate, explain, and manage.
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Market Intelligence
Keeping an eye on competitors, market shifts, and what customers actually need, then turning that into sharper positioning and real growth opportunities.
Expertise
The skills behind the systems
The hands-on skills behind those systems: what I actually use to build the programs and tools that support sales and drive growth through the channel.
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Product Marketing & Positioning
Turning dense technical detail into clear messaging that customers, sales teams, and partners can actually understand and use.
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Sales Enablement
Building the tools and resources that help sales teams explain product value and move opportunities forward.
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B2B Industrial & Commercial Marketing
Marketing technical products across industrial, commercial, specialty, and distribution-based businesses.
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Marketing Tools & Digital Experiences
Designing and building web tools and digital experiences that make products easier to understand, select, and sell.
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Digital Marketing & Analytics
Reading website data, search performance, and campaign results, then using what they say to make sharper marketing decisions.
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Campaign & Launch Execution
Running product launches end to end, pulling sales, product, digital, content, and channel activity into one plan.
Contact
Let’s connect
If you are interested in channel growth, industrial marketing, AI-enabled marketing workflows, or practical digital tools for go-to-market teams, connect with me.