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Marketing leader. Builder mindset.

I connect commercial strategy with go-to-market execution.

Troy McCartan

I specialize in B2B marketing for industrial, commercial and distribution-based businesses.

My background spans channel marketing, product marketing, go-to-market strategy and sales enablement. I work across sales, product, digital and creative teams to bring technical products to market clearly.

I use technology and AI to improve marketing operations, support channel partners and connect the work more closely to revenue.

I’m based in Toronto and currently completing an Executive MBA.

Based
Toronto, Canada
Markets
Industrial, commercial and distribution B2B
Disciplines
Channel, product, go-to-market, sales enablement
Studying
Executive MBA, in progress